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August 2020

Work Management Platform Blanket Closes Funding Round Led by Aurify Brands

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NEW YORK, Aug 18, 2020 / PRNewswire / – Blanket, a work management platform designed and built for the multi-unit restaurant operator, just closed an $ 800,000 fundraiser led by Aurify Brands and followed by Branded Strategic Hospitality.

Blanket is a work management solution and a communication tool for multi-dwelling restaurateurs. The product has been built with a very simple interface which is not only easy to understand, but extremely powerful, and all with real time functionality. From food safety to repairs and maintenance, Blanket helps organize and execute the day-to-day work for multi-unit catering operations. Rationalization of employee capital during and after the coronavirus pandemic has never been more prevalent.

“I really couldn’t think of a better strategic partner to work with than Aurify Brands. The positive culture they’ve built within their organization is what initially attracted me to them, but it was their sophistication. as a multi-unit operator that ultimately won me over I couldn’t be more excited for the next phase of my business as part of their portfolio. ”

After successfully piloting Blanket in 80% of their sites, Aurify, the new owner and operator of Pain Quotidien in United States, will integrate Blanket in all 50+ US stores.

“We are very excited to partner with Blanket. As a growing multi-unit operator with multiple brands, we use Blanket’s platform to meet our operational needs from unit level to C suite, ”said Andy stern, CEO of Aurify Brands. “Their product team has been very responsive to developing features that improve the efficiency of our business, while remaining hyper-focused on their core verticals. We look forward to seeing them grow in the years to come. ”

Funds have been allocated until year-end for product development, which includes a suite of IoT solutions. The funding also allows Blanket to build its own growth engine in early 2021.

Other customers include, but are not limited to, Pokeworks, Five Guys, Little Beet Brands, 5 Napkin Burger, Branded Restaurants, Glaze Teriyaki, and Melt Shop.

For more information, questions. or to arrange an interview with the Branded or Blanket team, please contact Julie zucker, CMO Strategic Brand Hospitality ([email protected]).

About the cover: Blanket is a work management solution and a communication tool for multi-dwelling restaurateurs. The product has been built with a very simple interface which is not only easy to understand, but extremely powerful, and all with real time functionality. From food safety to repairs and maintenance, Blanket helps organize and execute the day-to-day work for multi-unit catering operations. https://couvert.app/

About the Aurify brands: Situated at New York City, Aurify Brands is a next-generation hotel group that creates, develops and operates category-leading brands including The Little Beet, Melt Shop, Fields Good Chicken and The Little Beet Table. Aurify Brands’ portfolio currently includes more than 50 restaurants across these four brands across multiple markets. . http://www.aurifybrands.com

About Branded: Branded Strategic Hospitality “Brand” is a investment and advice a company that leverages its hospitality ecosystem, expertise and close relationships to influence, redefine and evolve hospitality technology and innovation. http://www.brandedstrategic.com

SOURCE Branded Strategic Hospitality

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