Trello is a collaborative work administration application designed to track workforce tasks, highlight tasks in progress, indicate who they are assigned to, and track the progress of items towards their completion.
At its core, Trello leverages ideas from Kanban mission dashboards to visualize workflows, giving managers and staff an easy overview of a mission from start to finish.
The key elements of Trello are boards, lists, and playing cards.
Boards are the starting point and usually take care of an overarching mission like launching a brand new website, or process-based tasks like onboarding a worker. Within each table, a number of lists can be created to indicate the progress of a mission; Common examples are “to do”, “in progress” and “finished” lists. A particular person playing cards within the lists maintains data about a selected process and can be moved from a checklist to a checklist as desired (such as when a process is completed).
Each card can include a wide range of process data, as well as a description of textual content, attachments, automations, comments, etc.
Customers navigate Trello from a “home view” that acts as a central hub and news feed. This allows them to simply bounce off the boards or the floor of any playing cards a person might have missed since the last connection.
Trello – which was acquired by software vendor Atlassian in 2017 – also integrates well with different functions, using what the company calls “power-ups.” These API integrations allow customers to enter options into Slack, Salesforce, Gmail, or other apps (as well as Atlassian personal products) immediately from Trello.
Much of the appeal of Trello is its ease of use and flexibility – the app is typically also used for private routes, as well as for planning vacations or weddings. In this sense, it differs from full mission administration software, favoring lightweight performance and affordability over a broad set of functions.
“Unlike mission administration functions like Microsoft Mission which focus on conventional mission managers, Trello can be used across the group by anyone who needs to manage tasks but doesn’t want or desire a specialized and sophisticated mission administration software, ”said Raúl Castañón. , Senior Analyst at 451 Analysis, a division of S&P International Market Intelligence.
Atlassian sought to make Trello much more efficient with the introduction of workflow automations after acquiring Butler and integrating its options into the app. This allows customers to organize simple directives to automate repetitive tasks, such as moving a playing card to the “done” checklist when a directive is full, for example.
Trello, which overhauled its pricing structure on August 24, now offers 4 levels: Free, Common, Premium and Business.
The free tier requires customers to sign up and offers access to unlimited power-on integrations, unlimited storage (up to 10MB per file), 250 butler automations, and various options. However, the variety of accessible cards is limited to 10.
The recently launched Commonplace tier provides superior checklists and custom fields, additional Butler automations, and better file metric storage (up to 250MB per file. It costs $ 5 per person each month, when is paid annually.
The Premium Choice – $ 10 per 30 days – features unlimited Butler automations, an added dashboard, timeline and calendar views, as well as administration and security instruments.
The highest level enterprise plan includes additional security measures designed for deployments in large enterprises. These measures include organization-wide permissions, integration of cellular system administration, and various administrator-focused features. The business model offers a variety of pricing plans, leveraging the variety of customers. It starts at $ 17.50 per person per month.
How Trello compares to options
The demand for labor administration instruments was on the rise even before the Covid-19 pandemic. The growing recognition of remote work and hybrid workplaces has only increased the need for instruments to coordinate tasks between disparate groups.
The truth is, Gartner expects spending on social and collaboration platforms to grow 17% this year to $ 4.5 billion, with spending on work administration platforms being the biggest driver. important.
It is an aggressive zone. Along with Trello, many distributors of work administration software have sprung up to take advantage of business demand. These include Asana and Monday, each with IPOs so far 12 months ago, at valuations of $ 4 billion and $ 7.5 billion, respectively. In recent months, various competitors in the region have been acquired, including Workfront (bought by Adobe for $ 1.5 billion) and Wrike (bought by Citrix for $ 2.25 billion).
Microsoft also has process administration software, Planner, which is part of its Microsoft 365 suite.
Many of these instruments are built through the same Kanban-like checklist strategy popularized by Trello; they provide tables, lists and related map layouts, in addition to different “views”. Most are also embracing automation and collaborative options.
Different competitors are adopting a more spreadsheet-centric view of mission administration; these include well-funded stand-alone apps like Smartsheet and Airtable, as well as products like Microsoft Lists and Google Tables.
Trello has long held a significant market share, mainly due to its ease of use. There were at least 50 million registered customers in 2018, according to the latest publicly available statistics, although Atlassian said the figure is now significantly increased. It has further benefited from integration into Atlassian’s portfolio of applications such as Jira.
“It combines ease of use and adaptability with highly efficient capabilities, making it effective software in various circumstances of use,” Castañón said.
Additionally, momentum gained throughout the COVID-19 lockdown reveals that Trello is a “pure match” to supporting workforce collaboration in a distributed workforce, he said. declared.
“Overall, Trello stands out from a number of related instruments; nevertheless, it is a matter of facing increasing competitors from neighboring classes. Perhaps this could be his main problem for the future, ”he said.
How Trello plans to evolve
Trello earlier this year announced a redesign of its application, to coincide with the tenth anniversary of its launch.
Among the various tweaks, Trello got a number of new board views: Desktop, Timeline, Dashboard, and Calendar. These present totally different views allowing clients to visualize and work with the knowledge held in the tips.
Going forward, Trello has stated that users will be able to transfer playing cards to totally different boards in each of the totally different views, just as is possible with the desktop view at the moment. Third-party vendors will even be able to create their own applications and providers to associate with different views of the board in the future.
Trello now offers three new card varieties: hyperlinked playing cards, on-board playing cards, and mirror playing cards. Hyperlink playing cards, for example, can join apps like Dropbox or Google Drive by pasting a URL into the card title, and can preview the content.
“Trello has been ahead of the curve in a number of ways,” Castañón said.
That said, the app now faces more powerful competitors than it has been so far, especially as parts of the work administration apps are integrated into current productivity instruments. For example, Fluid Elements is part of Microsoft 365 and Good Canvas is included in Google Workspace. These integrations create lightweight process administration options in a variety of document varieties.
“Updates from Microsoft and Google also show that Trello faces an extremely aggressive area, with the productivity tools roadmap increasingly incorporating work management capabilities,” Castañón said.