NEW YORK–(BUSINESS WIRE)–AdvisorEngine®, the financial experience company, today announced the launch of its enhanced portfolio management suite as part of the company’s wealth management platform.
“AdvisorEngine is proud to bring a new portfolio management option to the industry,” said CEO Rich Cancro. “The power of connectivity is evident on our platform. Advisors can now engage more deeply with clients and create new paths for growth. »
For 18 months the company has been working to provide this enhanced functionality. The result provides an elevated portfolio management experience for financial advisors, business operations roles and clients of advisors.
“Clients expect their financial adviser to understand them and their financial goals in an innate way,” notes George Tamer, head of sales. “Our platform gives investment professionals precise portfolio control – and gives their clients a clear window into the benefits of the advisory relationship.”
Financial advisors can leverage powerful analytics to gain insights into portfolios, then present user-friendly, organized insights to deepen relationships through an engaging client portal.
Investment professionals can optimize portfolio performance through streamlined processing, one-click execution simplicity, and tax-efficient automation.
Businesses can realize significant productivity gains through flexible and automated invoicing. Fee structure options include asset-based or subscription-based pricing. Billing can be done in arrears or in advance using exclusions, discounts and charge splits.
One of the key areas of focus was deepening portfolio reporting capabilities to meet the needs of high net worth clients. Advisors can now explore performance at all levels of a household and portfolio, providing a better understanding of the asset classes, sectors and specific securities that are driving performance results.
Performance reporting features now include:
Asset allocation by investment class and style
Holdings by security, cost basis and tax lot
Dividends, interest, income and fees
Contributions, withdrawals, purchases and sales
Today’s release is the latest evolution of the AdvisorEngine wealth management platform. It follows a major milestone earlier this year, when the company announced the transformation of a Junxure CRM product into a modernized CRM AdvisorEngine.
“CRM transformation has blazed a new trail and today’s announcement builds on that momentum,” said Craig Ramsey, Chief Operating Officer of AdvisorEngine. “I am proud of the tenacity of our team in developing this new product. Going forward, we will continue to focus on data and experience as key differentiators in our offering. »
AdvisorEngine technology is designed for the three experiences that make up wealth management: Advisor Experience (AX), Business Operations Experience (BX) and Client Experience (CX). The company’s focus on experience has become increasingly relevant to companies choosing new technologies.
Due to changing customer preferences and increasing operational complexity, forward-thinking business leaders are prioritizing customer experience as the primary factor in their technology decisions. A recent study conducted by AdvisorEngine, Franklin Templeton and Institutional investor of more than 150 independent RIAs found the top reason for investing in technology (63%) to be to improve customer experience and communication. Improving investment decision-making and improving investment performance reporting were also cited as high priorities by surveyed companies.
AdvisorEngine offers personal, scientific and aesthetic financial advice. His wealth management technology platform uses intelligent automation to modernize the advisor experience (AX), business operations experience (BX), and customer experience (CX). Abilities include RCMPprospect engagement tools, paperless customer onboarding, account aggregation, goal-based financial planning tools, model portfolios tools, portfolio construction analytics, compliance tools, performance reporting and fee billing.
AdvisorEngine is a wholly owned subsidiary of Franklin Resources, Inc. [NYSE:BEN]a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in more than 155 countries.
Based in New York, NY, and Raleigh, NC, the AdvisorEngine team strives to achieve six ideals through their work: camaraderie, clarity, curiosity, creativity, crush, and celebration. For more information, please visit advisorengine.com and follow us on LinkedIn, Twitter and Facebook.
About Franklin Templeton
Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in more than 155 countries. Franklin Templeton’s mission is to help clients achieve better results through expertise in investment management, wealth management and technology solutions. Through its specialist investment managers, the firm offers boutique specialization globally, bringing broad capabilities in equities, fixed income, multi-asset solutions and alternatives. With offices in more than 30 countries and approximately 1,300 investment professionals, the California-based firm has 75 years of investment experience and more than $1.5 of assets under management as of April 30, 2022. For more information, please visit franklintempleton.com and follow us on LinkedIn, Twitter and Facebook.