Asana named a leader in collaborative work management tools report by independent research firm



Asana Recognized for Goal-Driven Approach Driving Greater Business Adoption

Today Asana, Inc. (NYSE: ASAN) (LTSE: ASAN), a leading work management platform for organizations, was named a leader by independent research firm Forrester in its report: The Forrester Wave™: Collaborative Work Management Tools, Q4 2022.

Asana received the highest possible rating of 5.0 out of 10 criteria. (Graphic: Business Wire)

Forrester evaluated 13 collaborative work management platforms and tools against 30 criteria in three categories, including current offering, strategy, and market presence. Asana received the highest possible rating of 5.0 out of 10 criteria, including integration capabilities, market availability, fulfillment roadmap, and supporting products and services.

“We are honored to be recognized by Forrester as a leader in collaborative work management,” said Anne Raimondi, COO, Asana. “We believe Forrester’s report confirms our position both as the enterprise platform of choice and as a critical business partner for some of the world’s largest and most innovative organizations. As organizations today face increasing market pressures and resource constraints, we are committed to helping our clients focus on their most impactful goals and collaborate more effectively as work challenges evolve.

In the report, Margo Visitacion of Forrester Research writes, “Strategically, Asana differentiates itself in two areas; 1) its proprietary Work Graph data model connects the information, people, and goals that drive work across the organization, and 2) its goal management framework helps organizations connect disparate teams with a common purpose. Other strengths include work visualization and integration.

The report also states that “…Asana focuses on the navigation system for enterprise work and is a good choice for organizations looking to tie strategic goals to planned work.” Its goal-driven approach drives greater business adoption. Reference customers also note that the product’s flexible accessibility works well for hybrid organizations.

Asana’s recognition as a leader in the Forrester Wave follows its #1 ranking in the G2 Grid®️ Report for Goals and Key Results (OKR) provide strong validation, based on customer feedback, of product and competitive differentiation. In an ongoing effort to empower organizations to manage changing priorities and market conditions, Asana also recently launched a new suite of enterprise features and product integrations that help leaders quickly align teams, maximize resources, and drive revenue.

About Asana

Asana helps organizations orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, California, Asana has more than 131,000 paying customers and millions of free organizations in more than 200 countries and territories. Global customers like Amazon, Affirm, Japan Airlines, and Sky rely on Asana to manage everything from business goals and digital transformation to product launches and marketing campaigns. For more information, visit

Please direct all press inquiries regarding Forrester’s research to [email protected] or +1 617 613 6061.

Source: Asana, Inc.

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